How It Began
A Yogi's Frustration Became a Brand's Purpose
It started with a simple frustration. Our founder, Natalie Chen, was a dedicated yoga teacher in Toronto who couldn't find activewear that was truly worthy of the practice she loved. Everything was either overpriced and overcomplicated, or cheap and uncomfortable.
In 2019, Natalie set out to create the leggings she'd always wanted — ones that moved like a second skin, supported without squeezing, and looked as beautiful off the mat as on it. She spent 18 months perfecting the fabric, the fit, and the craftsmanship.
What began as a passion project in a Toronto apartment has grown into a community of over 28,000 women across Canada and beyond, all united by the belief that how you dress for your practice is an act of self-care.
Natalie Chen Founder & Creative Director
